Mockup Media Campaign-#Study With Telstra(2021)

A Mockup study program for Telstra to target online studying university students.

“Based on the Covid-19 situation in Australia, Telstra would like to offer the virtual study program #StudyWithTelstra for all university students to keep motivated.”

 #Study With Telstra

This is a virtual program for uni students to use Telstra as an online study platform and study with people all around NSW by joining the 24/7 virtual study room. The program is aiming for increasing study effectiveness and efficiency, as well as enhance the Telstra brand awareness and profitability across the young generation. In order to attract users, this program will provide several prizes once a student has completed certain study hours (up to 100hours) on this platform.

This program is designed for uni students only, since they are the main users of WIFI and the internet during the pandemic time for online studying, also who are more interested in joining such competitive and rewarding program.

  • Every user will have their own StudyWithTelstra account which calculates their study hours on the platform. This is a separate account for any user whether they are existing Telstra members or not. However, the existing Telstra member can also link their My Telstra account to this program.

  • To sign up, the user must use name, student number and a valid uni email for certification as a student.

  • Once verified and had an account, the user will immediately receive a 10% off discount code for the NBN plan with an expiry date until the 31st December 2021.

  • On the account page, there will be a list of 24/7 zoom study rooms for users to choose from.

  • Once joined the study room, the time will automatically start to count, and once the user leaves the room, the hours will end.

  • The account will update to show how many hours the user has studied with Telstra and unlock the prizes every 5-15 hours.

  • Example of prizes:

    •   5hrs-5% discount code for your Telstra plan next month

    •  10hrs-1 month free for BINGE watching

    • 15hrs- Discounted movie or sport tickets

    •  25hrs- Prize draw of Telstra gift cards

    • 40hrs- Prize draw from a range of IT accessories

    • 100hrs- will have the opportunity to win limited prizes including 10000 points, Samsung Galaxy Watch Active2, Beats Solo Pro Wireless Noise Cancelling Headphone, Google Pixel 4, Samsung Galaxy A90 5G, Harman Kardon Onyx 6, Samsung Galaxy Buds etc.

Start Page

Login Page

Account Page

Zoom Room Selection

Social Media Mockup Campaign 1

Social Media Mockup Campaign 2

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